About FTB Vida

About Us – FTB Vida

Hi, I’m Rosa, the founder of FTB Vida. Raíces that ground us, driven by vision, this is a woman-owned, first-generation Latina brand. Fragrance is a quiet kind of power, it’s about how you show up, how you feel, and the moments that stay with you.

 

✨ My Story

 

Fragrance has always been my way of expressing who I am—the gentle empowerment of being seen, and the freedom to choose a scent that reflects your vibe or what you're manifesting.

My love for fragrance started with curiosity. I began living the FTB Vida lifestyle at just 18. At first, FTB was just a phrase shared between friends, but over time, it evolved—shifting with each chapter of my life.

Today, FTB Vida is for the bold— rooted in growth, fueled by confidence, and defined by how you show up in the world


🌍 Why Accessibility Matters

Living in Mexico opened my eyes to how limited fragrance options could be—especially travel sizes. It shaped my vision for FTB Vida: a brand that breaks down barriers to fragrance, giving everyone the freedom to explore scent on their own terms.

At FTB Vida, you’ll find:

  • Decants → affordable, travel-friendly sizes that let you explore, experiment, and discover new favorites before committing.
  • Sealed Bottles → factory-sealed full-size classics for those who already know their signature scent and want to wear it with confidence.

Whether you're just starting your fragrance journey or curating your collection, FTB Vida is here to make scent discovery accessible, intentional, and empowering.

📦 My Experience

Before launching this store, I spent years reselling everything from beauty products to books at local markets and on platforms like Mercari and Amazon—completing over 400 successful sales. That hustle taught me the importance of authenticity, consistency, and building trust with every customer.

FTB Vida was born from that experience and continues to grow with me. What started with fragrance & beauty has evolved into a curated lifestyle shop—now expanding to include artisanal goods from Mexico and custom pieces that celebrate culture, creativity, and individuality.

Whether you're discovering a new scent or finding something handcrafted and unique, FTB Vida is all about accessibility, identity, and showing up with intention.